Home Health Care Website Design: What Agencies Need

Home health care website design shares a lot with home care website design, but the audience is wider. A home health agency is often chosen through a referral, so the site has to work for the professional making that referral as well as for the patient and family.

Who visits a home health agency website

• Patients and families who want to understand what the agency does and what happens first.

• Referring professionals, such as physicians, discharge planners, and case managers, who want to confirm services, service area, and how to send a referral.

• Clinicians and caregivers who are looking for work.

Each group needs a clear path. If a discharge planner cannot find how to refer a patient within a few seconds, they will call someone else.

Pages a home health agency website needs

• A home page that states what you provide, where, and how to reach you.

• A page for each service you offer, written in plain language.

• A referral page with a phone number and a simple way to start a referral.

• An About Us page that introduces your leadership and team.

• A Contact Us page with your phone number, hours, and one short form.

• A Careers page with a clear way to apply.

Describe services accurately

Say exactly what your agency provides and nothing more. Use the terms your team uses with patients, then explain them in everyday words. State credentials, licenses, and accreditations only when they are current and true for your agency. Ask your compliance officer to review service descriptions and any statements about coverage or eligibility before they are published.

Keep forms short and careful

A contact form should collect only what you need to return the call. Do not invite visitors to type health details into a general form. Ask your compliance officer what your forms should and should not collect, and how submissions are handled.

Design details that matter

• Service area and phone number at the top of every page, with a number visitors can tap on a phone.

• Readable text and strong contrast, because many visitors are older adults or are reading in a hurry.

• A short menu. Services, Referrals, About Us, Careers, and Contact Us cover most agencies.

• Accessibility built in. Ask whoever builds your site which accessibility standard they follow.

• Fast pages on a phone. Referrals and family searches both happen on the go.

Home health and home care on one site

Some agencies offer both skilled home health and nonmedical home care. Give each its own section so a visitor can tell them apart. Mixing the two on one page leaves families unsure which service they are reading about.

Where to start

The foundation is the same for both kinds of agency: clear pages, plain language, and an easy way to reach you. Read our guide to home care website design, browse the nine website designs, and talk with our team about whether the package fits your home health agency.